IEG specializes in providing government affairs media services to a wide array of clients, including businesses, non-profit organizations, trade and professional associations, and labour unions.
Unlike many lobbying firms who believe that their expertise is best practiced behind closed doors, IEG embraces public inquiry and engagement. When it suits the client’s needs, we often take the extra step of meeting with and educating reporters on our clients’ issues. We set up meetings with reporters or stage a press conference to reach print, radio, television, and online outlets. When appropriate, we augment the messages in our legislative memos and meetings with op-ed articles, letters to the editor, and editorial briefings.
Journalist relations remain a core PR skill and a critical part of what we deliver as a proud media relations agency. There are fewer traditional journalists today than a decade ago, and social media has added an enormous dimension to the equation. Yet, the void has to some degree been filled by bloggers and other non-traditional creators of content. And the journalists who remain now have the potential for greater influence due to social sharing.
We place a high emphasis on media relations skills – contacts, publicity results, and earned placements are still the centrepiece of most IEG strategies. The point is that all media – earned, owned, and shared – should work together to create a cohesive and powerful program that drives visibility, influence opinion, and spurs action.